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SFI’s product is strategically focused marketing direction. Our consulting services translate research-based insight into successful business strategies for:
- New business development, including new product exploration and brand extendibility,
- Company and agency alignment on brand positioning development,
- Management process consultation for business redefinition/restaging, including process facilitation.
The strategic marketing directions we develop for our clients are grounded in field research. To generate effective, targeted solutions, we use a whole array of qualitative research tools, including:
- Focus groups,
- In-depth individual interviews,
- Ethnographic studies,
- Psychological review and analysis of historical research and marketing efforts.
In the context of our brand consulting services, SFI provides communications testing, including creative/copy generation through storyboarding and ad/pre-ad development. Creative generation allows us to test and demonstrate conceptual approaches that are supported by our qualitative research for appropriately positioning your brand.
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